Apple iPhone - Why the Hype
http://ipodnewsblog.blogspot.com/2008/08/apple-iphone-why-hype.html
This article is essentially a review of the iPhone, but it touches on something I want to address - all the hype about the iPhone (and new "gadgets" in general).
When the iPhone was first announced by Steve Jobs, it was almost like the second coming of Christ. The hype machine went into overdrive. "Look, it can browse the web. You can read and send email. All you have to do is touch and you'll find directions and movie times." Apple layed it on thick (as do the other companies with their new, wonderful products.)
Sure, it is a fun "toy", but does it really advance us? There is this big drive to have cell phones replace desktop and laptop computers. It really doesn't work. Each has it's place. If I'm on the road and don't have access to a laptop, then some of the features of smartphones like the iPhone will help. But if I'm working on a paper or a desktop publishing document, I really need a bigger screen (and RAM and storage space, for that matter).
From personal experience, sometimes products do live up to the hype. Take the Dyson vacum cleaner, for example. I was skeptical of all the hype, but my girlfriend bought one and I have to admit, the darn thing is excellent at vacumming. Friends who have bought the iPhone like it, but feel it does not live up the hype. This is not a scientific study, just anecdotal.
The best path for consumers is to research each item. Also poll their friends and acquaintances. Marketing is a strong force in this country and it is easy to be mislead by the marketers. We are technologically "crazy" and easily fall for the hype. That is why we need to be careful. At the least, to protect our pocketbooks.
References:
The iPhone beyond the hype
http://www.business-standard.com/india/storypage.php?autono=332213
The iPhone hype starts again?
http://www.lbhat.com/?p=234
iPhone 3G review: Twice the hype, half the novelty
http://www.gsmarena.com/iphone_3g-review-272.php
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